Ogilvy on Advertising
Ogilvy, David
ISBN 10: 039472903X ISBN 13: 9780394729039
Verlag: Vintage, 1985
Gebraucht
Softcover
Verkäufer
World of Books (was SecondSale), Montgomery, IL, USA
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Beschreibung
Beschreibung:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00103614199
Inhaltsangabe:
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
Über die Autorin bzw. den Autor: David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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Bibliografische Details
Titel: Ogilvy on Advertising
Verlag: Vintage
Erscheinungsdatum: 1985
Einband: Softcover
Zustand: Good