Ogilvy on Advertising
Ogilvy, David
ISBN 10: 039472903X ISBN 13: 9780394729039
Verlag: Vintage (edition F First Paperback Edition Used), 1985
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Paperback
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Beschreibung
Beschreibung:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 039472903X-8-1
Inhaltsangabe:
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
Über die Autorin bzw. den Autor: David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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Bibliografische Details
Titel: Ogilvy on Advertising
Verlag: Vintage (edition F First Paperback Edition Used)
Erscheinungsdatum: 1985
Einband: Paperback
Zustand: Very Good
Auflage: F First Paperback Edition Used.