Foto des Verkäufers
Titel: Odyssey - Pepsi To Apple
Zustand des Schutzumschlags: Dust Jacket Included
Auflage: 1st UK edition..
Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank. 950 grams. Buchnummer des Verkäufers 37301
Inhaltsangabe: John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola to the leader of the most innovative company of all - Apple Computers.
THE MOST DRAMATIC MARKETING ADVENTURE IN BUSINESS HISTORY
In 'Odyssey', John Sculley reveals the key events and marketing techniques that catapulted him from being head of Pepsi-Cola Co. to leader of the most innovative company of all ? Apple Computer.
As Pepsi's youngest-ever vice president John Sculley launched ? and won ? the Cola Wars. Then, at what looked like the pinnacle of his career, he astounded the business world by rising to a challenge from Steven Jobs, a brilliant college dropout and founder of the high-risk Apple Computer Company: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'
'Odyssey' is John Sculley's vividly told account of the series of successes and disasters that marked Apple's transformation from entrepreneurial upstart to one of America's best-run Fortune 500 corporations.
As a leader in both the traditional corporate world and the revolutionary world of Apple, John Sculley embodied a bridge to the future. 'Odyssey' is his clear-sighted vision of the twenty-first century, and required reading for all who wish to prosper in it.
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