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Odyssey - Pepsi To Apple

Sculley, John & Byrne, John A

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ISBN 10: 0002179946 / ISBN 13: 9780002179942
Verlag: Collins, 1987
Gebraucht Hardcover
Verkäufer Eastleach Books (Newbury, BER, Vereinigtes Königreich)

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Beschreibung

Cloth, dj, VG/VG. xiv+450pp, index, edges rubbed & dustjacket bumped to the head & tail of the spine, rear panel of the dustjaket a little scuffed, a good reading copy. Biography of American businessman John Sculley who gained fame as President of soft drinks manufacturer PepsiCo ( where he introduced the 'Pepsi Challenge' ) and CEO of Apple where he increased sales exponentiallyand made Apple the brand it is today, but was forced out as margins shrank. 950 grams. Buchnummer des Verkäufers 37301

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Bibliografische Details

Titel: Odyssey - Pepsi To Apple

Verlag: Collins

Erscheinungsdatum: 1987

Einband: Hardcover

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st UK edition..

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Inhaltsangabe:

London published Autobiography

From Library Journal:

The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.

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