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Bibliografische Details

Titel: Objects of Desire : Consumer Behaviour in ...

Verlag: Palgrave Macmillan Limited

Erscheinungsdatum: 2004

Einband: Hardcover

Zustand: Very Good

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Inhaltsangabe:

What determines where people shop? Why would shoppers visit one shopping center rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centers. Developers wish to plan, build and/or improve shopping centers to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking.

�ber die Autorin bzw. den Autor:

CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.

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