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What's Next?: Exploring the New Terrain for Business

Kelly, Eamonn; Leyden, Peter; Network, Members of Global Business

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ISBN 10: 0738207608 / ISBN 13: 9780738207605
Verlag: Basic Books, Jackson, Tennessee, U.S.A., 2002
Gebraucht Zustand: Fine Hardcover
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Bibliografische Details

Titel: What's Next?: Exploring the New Terrain for ...

Verlag: Basic Books, Jackson, Tennessee, U.S.A.

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand: Fine

Zustand des Schutzumschlags: Near Fine

Auflage: First Edition.

Über diesen Titel


Who better to help us foresee how emerging trends will help shape the agenda for business in the first decade of the twenty-first century than Global Business Network, the renowned futurist think tank and strategic consulting firm, where some of the greatest minds from these fields converge and converse? In What's Next?, GBN's President, Eamonn Kelly, and its "knowledge developer," Peter Leyden, weave together fresh, new insights from expansive interviews with many of the Network's key thinkers, including: Stewart Brand on civilization, Mary Catherine Bateson on cultural change, Paul Hawken on the anti-globalization movement, Esther Dyson on Russia, Kevin Kelly on thinking globally, and Francis Fukuyama on biotechnology. The result is a thought-provoking, and inspiring guide to the ideas, concepts, and forces that will influence business in an era of increasing uncertainty-and opportunity.Visit the GBN website at

From the Inside Flap:

This is not a typical business book. It doesnt provide a single point of view or a unified theory of everything. Instead it gathers insights from a network of 50 remarkable thinkers expressing a variety of perspectives. It doesnt dwell on the typical concerns and common preoccupations of companies today but looks outside the traditional business realm at the broader forces in the world that are increasingly influencing the business environment. And it doesnt focus on the next financial quarter, or even the next year or two, but on the next ten years. Whats Next? offers a range of powerful insights into increasingly important fields – such as science and technology, culture and civilization, geopolitics and the environment – that will shape the decade ahead.

Even before the terrorist attacks on the World Trade Center and the Pentagon, the global economy was showing signs of stress, the stock market was coming to the end of its long bull run, the dotcoms were fizzling out, and the corporate accountability crisis was beginning to unfold. Its becoming clear that were heading into a decade of great uncertainty, filled with both incredible challenges and huge opportunities. Who better to guide us through these tumultuous times than the thought leaders of Global Business Network, the renowned futures research group, learning network and strategic consulting firm? For more than 15 years, GBN has built up a global network of many of the leading thinkers – some famous, some still to be discovered — in fields where the future is being created. In Whats Next?, fifty of these network members point out the key developments to watch and the critical issues to track in their fields and the world at large.

Whats Next? takes fresh insights and ideas that emerged from a series of dynamic interviews and weaves them together in an innovative format that gives a multiplicity of views organized around major themes. Youll find an expansive conversation that includes Mary Catherine Bateson on the difficulties of cultural change, Paul Hawken on the anti-globalization movement, Francis Fukuyama on the politics of biotechnology, and Jaron Lanier on the social ramifications of telecommunications. Youll read Kevin Kelly on the rise of competing values, Huston Smith on the common ground of world religions, Peter Schwartz on the next scientific revolutions, Bill Calvin on rapid climate change, Amory Lovins on the next big energy shift, Freeman Dyson on the inevitable return of space exploration, and Stewart Brand on long-term civilizational issues.

The result is a thought-provoking, highly stimulating, often entertaining field trip to the future that culminates in some practical suggestions about ways organizations can adapt effectively to this new terrain for business. Above all, youll end up inspired and prepared for the turbulent years to come.

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