Titel: New Typography : The First English Translation of the Revolutionary, 1928 Document
Verlag: University of California Press
Ver�ffentlichungsdatum: 1998
Sprache: Englisch
ISBN-10: 0520071476
ISBN-13: 9780520071476
Bindung: Softcover
Zustand: Very Good

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Inhaltsangabe

This text is a theoretical document of Central European modernism between the World Wars and a source of working principles for the practising designer. This translation reflects Tschichold's original typography and design. It ranges from theoretical discussions of typography in the age of photography and mechanical standardization, to practical considerations in the design of business forms. The book should be of interest to designers, art historians, and all those concerned with the evolution of visual communication in the 20th century.

�ber die Autorin bzw. den Autor

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.

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