The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: John Wiley, 2010
- Softcover
- Gebraucht
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 2. Juli 2009
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 5,96
Artikelbeschreibung des Verkäufers
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Bestandsnummer des Verkäufers G0470547812I4N00
- Titel
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
- Autor
- David Meerman Scott
- Verlag
- John Wiley
- Erscheinungsjahr
- 2010
- Zustand
- Very Good
- Schutzumschlag
- No Jacket
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 0470547812
- ISBN-13
- 9780470547816
- Auflage
- 2. Auflage
- Artikelgewicht
- 0,94 Pfund
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
* New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
* Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
* Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
* David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
* New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
* Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
* Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
* David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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Über die Autorin bzw. den Autor
DAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.
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