The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

6.679 Bewertungen von Goodreads

Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2015

1119070481 / 9781119070481

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Artikelbeschreibung vom Verkäufer

Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in realtime, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this oneofakind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs. "When I read The New Rules of Marketing & PR for the first time, it was a eureka moment for me at HubSpot. David nailed the fundamental shifts going on in the buyerseller relationship and wrote the classic text to help marketers take advantage of them." Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing "David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." Tony Robbins "This excellent look at the basics of newmillennial marketing should find use in the hands of any serious PR professional making the transition." Publishers Weekly (starred review). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Bestandsnummer des Verkäufers GOR007841119

Titel
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Autor
David Meerman Scott
Verlag
John Wiley & Sons Inc, United States, New York
Veröffentlichungsjahr
2015
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1119070481
ISBN-13
9781119070481
Ausgabe
5. oder spätere Auflage
Artikelgewicht
1.225 Gramm
Abmessungen
150.0 x 226.0

WorldofBooks

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