The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Verlag

John Wiley & Sons Inc

Erscheinungsjahr

2015

Sprache

Englisch

ISBN-10

1119070481

ISBN-13

9781119070481

Einband

Paperback

Zustand

Very Good

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

Grow your business with the fifth edition of this modern business classic!

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real–time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one–of–a–kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.

"When I read The New Rules of Marketing & PR for the first time, it was a ′eureka′ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer–seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
Tony Robbins

"This excellent look at the basics of new–millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)

�ber die Autorin bzw. den Autor

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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