New Product Launch: 10 Proven Strategies. Dieser Artikel ist nicht verfügbar.New Product Launch: 10 Proven Strategies

Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

Joan Schneider is the founder and president of the public relations firm Schneider & Associates. She has contributed to Executive Update, Natural Products Industry Insider, New Products Magazine, PR Tactics, and Visions Magazine. Jeanne Yocum is a coauthor of Ban the Humorous Bazooka. She has won writing awards from the International Association of Business Communicators and the Publicity Club of Boston. They both live in Boston, Massachusetts.