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New Product Development: Managing and Forecasting for Strategic Success

Thomas, Robert J.

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ISBN 10: 0471572268 / ISBN 13: 9780471572268
Verlag: Wiley, US, 1993
Gebraucht Zustand: Very Good Hardcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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0471572268 Very good in Very good dust jacket. First Edition. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING575HHH6321

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Bibliografische Details

Titel: New Product Development: Managing and ...

Verlag: Wiley, US

Erscheinungsdatum: 1993

Einband: Paperback

Zustand:Very Good

Zustand des Schutzumschlags: Dust Jacket Included

Auflage: 1st Edition

Über diesen Titel

Inhaltsangabe:

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

From the Back Cover:

Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.

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