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Titel: The New Positioning: The Latest on the ...
Verlag: Mcgraw-Hill, Inc.
Zustand des Schutzumschlags: Dust Jacket Included
Auflage: 1st Edition
0070652910 Near fine in near fine dust jacket. First edition Quality, Value, Experience. Buchnummer des Verkäufers BING61049
Inhaltsangabe: The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
Klappentext: Whats new in "The New Positioning'. Jack Trout updates and adds to a concept that he first wrote about in 1969. It comes in three parts. Part One presents new material on the mind and how it works. You'll learn the five most important mental elements in the positioning process. Part Two presents "repositioning" as the antidote for change. Six case studies teach important lessons on what's necessary to reposition yourself. Part Three outlines the "tricks of the trade" that he has learned after 25 years of work. If you found the original "Positioning" useful, the sequel is must reading. It contains the final words on what has become one of the biggest words in business.
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