The New Model of Selling: Selling to an Unsellable Generation

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?

Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking serious success in sales must navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level.

Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—anyone can benefit from Miner and Acuff’s techniques, no matter the industry.

The New Model of Selling is not just another sales book with a bunch of tips to read and forget. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to help the customer think for themselves, with an emphasis on problem-solving and personal connection. Don’t act like a seller—start thinking like a buyer!

Named one of the top ten sales experts by Global Gurus for six consecutive years, Jerry Acuff is the CEO and founder of Delta Point, Inc., an Arizona-based-company that transforms under-performing sales teams into sales titans. He has consulted and spoken extensively on sales and marketing excellence issues for over 30 years. Acuff’s goal is to uplift others and give his clients the selling secrets he had to discover independently. 

His drive and self-directed studies taught him the keys to success, and he’s never stopped looking for new ideas to be even better. Now he’s fortunate to spend his time helping thousands of others find victory. “I can do it, anybody can do it,” Acuff says. Acuff is also the author of two bestselling business books, The Relationship Edge in Business and Stop Acting Like a Seller and Start Thinking Like a Buyer. His new book—The New Model of Selling, co-authored by Jeremy Miner—offers a revolutionarily persuasive approach to sales. Jerry splits residency between Lexington, Virginia and Cocoa Beach, Florida.

Jeremy Miner pioneered 7th Level, an international sales training company that’s helped more than 393,000 salespeople in 37 countries achieve exceptional results. Like Acuff, Miner wasn’t born a sales star. What made the difference was developing and mastering persuasion skills that work with human behavior, not against it. As a broke and burned-out college student, Miner struggled to make a living with door-to-door sales. Weary of having doors slammed in his face, he came close to throwing in the sales towel.  As a behavioral science and human psychology student at Utah Valley University, Miner specialized in the study of the brain, how humans make decisions, and the intricate dance of persuasion.

Just as he was about to quit, he heard Tony Robbins say, "Most people fail for the simple reason they don't learn the right skills necessary to succeed.” There was the rub!  Miner ditched traditional selling methods and took a massive leap outside his comfort zone to learn the most persuasive way to communicate and sell.  He discovered neuro-emotional persuasion questions and the rest is history! During his 17 year sales career, Jeremy was recognized in the direct selling industry as the 45th highest earning producer out of more than 108 million salespeople, selling anything worldwide.  His earnings as a commission-only salesperson were in the multiple 7-figures, EVERY year!

Even now, Miner says, “I’m still learning¾it’s our mission and purpose to share these ‘right skills’ with the world, especially amid the challenges presented by an ever-changing sales landscape.”