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Titel: The New Market Leaders: Who's Winning and ...
Verlag: Sound Ideas
Einband: Audiobook CASSETTE
0743507673 Audio Book. Still in original shrinkwrap never opened. Fine. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING55814
Inhaltsangabe: Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.
Über den Autor: Fred Wiersema advises senior executives on market strategy. Born in the Netherlands, he holds a doctorate from Harvard Business School and lives near Boston.
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