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The New Market Leaders: Who's Winning and How in the Battle for Customers

Wiersema, Fred

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ISBN 10: 0743507673 / ISBN 13: 9780743507677
Verlag: Sound Ideas
Gebraucht Zustand: Fine
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

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0743507673 Audio Book. Still in original shrinkwrap never opened. Fine. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING55814

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Titel: The New Market Leaders: Who's Winning and ...

Verlag: Sound Ideas

Einband: Audiobook CASSETTE


Über diesen Titel


Book by Wiersema Fred

Reseña del editor:

Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.

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