?48 New Jell-O Recipes? [?The New Jell-O Made Without Boiling Water?] [1932 Advertising Recipe Booklet]

Artikelbild 1 von 5.

Anbieter: Blind-Horse-Books (ABAA), DeLand, FL, USABlind-Horse-Books (ABAA)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 1. September 2011

Verbandsmitglied: ABAAESAIOBAFABAILAB

Zustand: Gebraucht - Gut

EUR 22,92

EUR 5,34 Versand 
Versand innerhalb von USA

Anzahl: 1 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

This example of early 20th-century food marketing captures the pivotal moment Jell-O introduced its reformulated 'warm-water' gelatin. The shift reflects broader domestic changes during the Depression era, prioritizing kitchen efficiency and economy. This booklet serves as a coordinated record of the brand's pivot from boiling requirements to improved flavor retention and speed. KEY FEATURES +++ Visuals: Full-color lithographed covers and interior illustrations featuring strong Art Deco typography and layout. +++ Binding: Original stapled pictorial wraps; 22 pages. +++ Content: 48 recipes ranging from traditional molded desserts to savory period-specific applications (aspics and salads). +++ Imprint: The Jell-O Company, Inc. (Division of General Foods), Le Roy, NY, 1932. +++ Specs: 4 by 5.75 inches. +++ Design: Reflects the optimism of early packaged food advertising with vibrant, aspirational table settings. CONDITION: The bindings are tight and secure, showing a stable, unsophisticated state. The internal pages are clean and free of markings, displaying only a light, even age-toning. The wraps show moderate handling wear with minor edge rubbing and small spots typical of ephemeral kitchen use, but remain bright and presentable. SCHOLARLY FEATURES +++ Socio-Historical Context: Issued during the depth of the Great Depression, the recipes emphasize using 'items on hand' to create elaborate-looking dishes, a hallmark of 1930s domestic economy. +++ Design & Typography: A prime specimen of the Art Deco influence on American commercial ephemera, utilizing geometric layouts and bold color palettes to modernize the brand image. +++ Technological Pivot: Documents the formal introduction of the 120-degree solubility formula, a major advancement in the history of convenience foods and industrial food science. HISTORICAL SIGNIFICANCE ? The Jell-O Company, based in Le Roy, New York, was the primary architect of the American gelatin market. By 1932, under the umbrella of General Foods, the company faced the dual challenge of a collapsing economy and a need for product innovation to maintain its domestic dominance. This specific artifact documents the 'No Boiling Water' campaign, which was the most significant technical change to the product since its inception. It repositioned Jell-O as a modern scientific marvel that saved both time and fuel?critical selling points for the 1932 consumer. The visual language of the booklet represents the final 'Golden Age' of lithographic food advertising before the more clinical, photographic styles of the late 1940s took hold, making it a vital document for graphic design historians. SUBJECTS: Jell-O, General Foods, Depression-era cooking, Food marketing, Gelatin recipes, American domestic life, 1930s design, Le Roy NY, Americana, Advertising Ephemera, Culinary History, Art Deco Ephemera. …

Bestandsnummer des Verkäufers 21876

Bibliografische Details

Titel
?48 New Jell-O Recipes? [?The New Jell-O Made Without Boiling Water?] [1932 Advertising Recipe Booklet]
Autor
JELL-O COMPANY (General Foods Corporation)
Zustand
Very Good
Schutzumschlag
No Dust Jacket, As Issued
Artikelgewicht
1 Pfund
Verkäuferkataloge
COOKBOOKS, COOKERY, NUTRITION, EPHEMERA & POPULAR CULTURE

Blind-Horse-Books (ABAA)

DeLand, FL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 1. September 2011

Verbandsmitglied:

Versandkosten innerhalb von USA

Artikel4 bis 8 Werktage2 bis 4 Werktage
Erster ArtikelEUR 5,34EUR 11,08
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay
  • PayPal
  • Rechnung

Shopbeschreibung

Blind Horse Books is a member of the Antiquarian Booksellers’ Association of America (ABAA) and adheres to its Code of Ethics. We specialize in travel, exploration, fine press, and documentary material, with particular emphasis on printed ephemera, maps, photographic archives, and institutional publications from the nineteenth and twentieth centuries. Our inventory regularly includes material appropriate for academic, library, and museum collections. We work carefully with provenance, condition, and bibliographic accuracy, and stand fully behind all descriptions and attributions. Items are selected with long-term research and collecting value in mind. Blind Horse Books is operated by Richard and Dottie Oates and based in DeLand, Florida. We have been active in the antiquarian book trade since 1999 and are members of the ABAA, FABA, IOBA, and the Ephemera Society of America. Building Your Great Collection, One Fine Book at a Time. …

Spezialisierung

Travel, Exploration, Fine press, and Documentary material; Ephemera

Verbandsmitglied

  • Antiquarian Booksellers' Association of America
  • The Ephemera Society of America
  • Independent Online Booksellers Association
  • Florida Antiquarian Booksellers Association
  • International League of Antiquarian Booksellers
Die Mitglieder dieser Verbände haben sich verpflichtet, die höchsten Standards einzuhalten. Sie verbürgen sich für die Echtheit aller zum Verkauf angebotenen Artikel. Sie liefern fachkundige und detaillierte Beschreibungen, legen alle wesentlichen Mängel und/oder Restaurierungen offen, bieten klare und genaue Preisangaben und arbeiten während des Kaufprozesses fair und ehrlich.

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

Blind-Horse-Books (ABAA)

FL, USA