Neuromarketing in the Age of AI

Neuromarketing in the age of AI represents a powerful integration of cognitive science and the advancement of technology, reshaping the way brands understand and influence consumer behavior. As artificial intelligence (AI) accelerates the ability to process data and decode emotional responses, marketers can craft more personalized and impactful experiences. This evolving landscape raises both remarkable opportunities and important ethical considerations, challenging organizations to balance innovation with responsibility. Neuromarketing in the Age of AI explores the way these latest technologies can enable organizations to decode consumers' hidden desires and motivations. This book examines the latest approaches and perspectives on neuromarketing and artificial intelligence. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for business organizations, marketers, educators, and graduates.

Thomas Heinrich Musiolik is Chair Professor of Marketing & Technology at Woxsen University (Hyderabad, India), Visiting Professor at Europa University of Applied Sciences, Potsdam (Germany) and Visiting Professor at i-University (iU), Tokyo (Japan). Musiolik is holding an M.A. Management (Marketing & Communication) from FOM University of Applied Sciences for Economics and Management (Germany), BBA from Avans University of Applied Sciences (Netherlands), Diploma in Business Administration as well as Marketing and Sales Economist at the Academy of Management and Economics (Berlin). He is an expert for the European Commission and Editor-in-Chief of the Journal of Future Robot Life. Musiolik is also a scientific ambassador for Brain City Berlin. As a professor of marketing and technology, he's been researching the functions of the brain and the influence of digital media since 2011. His main research interest is in the variables that influence our experiences, regardless of the medium or technology used, and help create unique and memorable experiences. The aim of his work is to understand the creation of unique (brand) experiences and to continuously develop research methods to better understand consumer behavior. Musiolik is also researching the social changes that are emerging in the context of digitalization. In this context, he is addressing consumer behavior problems in the use of digital media such as a website or other information systems (e-learning, knowledge management, e-commerce platforms), and investigating how the interface can change consumer behavior. The overall goal of his work is to better understand digitization and its impact on the human brain and to harness it as a benefit to society. His research interests focus on consumer behavior, consumer experience, experience design, digital media, digital marketing, digital communication an artificial intelligence.

Adrian David Cheok AM FIET FIEAust FRSA is Full Professor at Nanjing University of Information Science and Technology, Director of the Imagineering Institute, Malaysia, Visiting Professor at Raffles University, Malaysia, Visiting Professor at University of Novi Sad-Serbia, on Technical faculty “Mihailo Pupin”, Serbia, Faculty of Ducere Business School, and CEO of Nikola Tesla Technologies Corporation. In 2024, Professor Adrian David Cheok was honored with induction as a Full Member into Sigma Xi USA, The Scientific Research Honor Society, a recognition that not only signifies his dedication to scientific excellence but also aligns his contributions with those of groundbreaking researchers. Sigma Xi is a beacon of distinction within the global scientific community, boasting over 200 Nobel Laureates among its members, including luminaries such as Albert Einstein. This prestigious society is renowned for its commitment to the advancement of science and engineering and includes among its distinguished members other eminent personalities like Linus Pauling and Guglielmo Marconi, whose pioneering work has indelibly shaped the landscape of modern science and innovation. Professor Cheok’s association with Sigma Xi marks a pinnacle in his career, affirming his commitment to the ethos of rigorous and impactful scientific inquiry. He is a Fellow of the Institution of Engineering and Technology (IET), United Kingdom (FIET). He is Fellow of the Engineers Australia (FIEAust). He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) (United Kingdom). He is a Fellow of the Royal Society of Statistics (United Kingdom). He is a Fellow of the Royal Asiatic Society of Great Britain and Ireland. The Governor General of Australia, Representative of Her Majesty the Queen Elizabeth II, has awarded Australia’s highest honour the Order of Australia to Adrian David Cheok for his contribution to international education and research. He is Chief Scientist at Frost Digi . He is Senior Member of the IEEE. He is Founder and Director of the Mixed Reality Lab, Singapore. He was formerly Professor of Pervasive Computing, University of London, Full Professor and Executive Dean at Keio University, Graduate School of Media Design and Associate Professor in the National University of Singapore. He has previously worked in real-time systems, soft computing, and embedded computing in Mitsubishi Electric Research Labs, Japan. He has been working on research covering mixed reality, human-computer interfaces, wearable computers and ubiquitous computing, fuzzy systems, embedded systems, power electronics. He has successfully obtained approximately $130 million dollars in funding for externally funded projects in the area of wearable computers and mixed reality from Daiwa Foundation, Khazanah National (Malaysian Government), Media Development Authority, Nike, National Oilwell Varco, Defence Science Technology Agency, Ministry of Defence, Ministry of Communications and Arts, National Arts Council, Singapore Science Center, and Hougang Primary School. The research output has included many high quality academic journal papers, research awards, keynote speeches, international exhibitions, numerous government demonstrations including to government President and Prime Ministers, broadcast television worldwide broadcasts on his research (such as CNN/ CNBC/ ABC/ Discovery/ National Geographic etc.), and hundreds of international press media articles. He has been a keynote and invited speaker at numerous international conferences and events. He was invited to exhibit for two years in the Ars Electronica Museum of the Future, launching in the Ars Electronica Festival 2003 and 2017. His works “Human Pacman”, “Magic Land”, and “Metazoa Ludens”, were each selected as one of the world’s top inventions by Wired and invited to be exhibited in Wired NextFest 2005 and 2007. He was awarded the Hitachi Fellowship, the A-STAR Young Scientist of the Year Award, and the SCS Singapore Young Professional of the Year Award. He was invited to be the Singapore representative of the United Nations body IFIP SG 16 on Entertainment Computing and the founding Chairman of the Singapore Computer Society Special Interest Group on Entertainment Computing. He was awarded an Associate of the Arts award by the Minister for Information, Communications and the Arts, Singapore. He was awarded as Fellow in Education, World Technology Network. He was awarded a Microsoft Research Award for Gaming and Graphics. He received the C4C Children Competition Prize for best interaction media for children, the Integrated Art Competition Prize by the Singapore Land Transport Authority, Creativity in Action Award, and a First Prize Nokia Mindtrek Award. He received a First Prize in the Milan International InventiON competition. He received the Gold award for best Creative Showcase ACE, He is winner of Keio University Gijyuju-sho award, awarded for the best research of the year in Keio University, Japan’s oldest university. He received an SIP Distinguished Fellow Award which honours legendary leaders whose illustrious lives have positively influenced lives across generations and communities around the globe. He was awarded Young Global Leader by the World Economic Forum. This honour is bestowed each year by the World Economic Forum to recognize and acknowledge the top young leaders from around the world for the professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. He was awarded “Honorary Expert” by Telefonica and El Bulli, the number one restaurant in the world. He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), an organisation which is committed to finding innovative practical solutions to today’s social challenges. His research on smell interfaces was selected by NESTA as Top 10 Technologies of 2015. In 2016, he was awarded the Distinguished Alumni Awards by University of Adelaide, in recognition of his achievements and contribution in the field of Computing, Engineering and Multisensory communication. In 2017, he entered the elite list of The h-Index for Computer Science, a list that contains only the top 0.06\% of all computer scientists in the world. In 2018, he was awarded Albert Nelson Marquis Lifetime Achievement Award. Remote kissing gadget ‘Kissenger’ was selected to the Top 100 Science Spinoffs and has entered the top 2% out of 5,000 global science spin-offs according to the following criteria: uniqueness of the technology/product, high commercial potential and positive impact to the humanity’s well-being by Spinoff.com. He is/was Editor in Chief of the academic journals: Journal of Future Robot Life, Advances in Robotics and Automation, Transactions on Edutainment, ACM Computers in Entertainment, Lovotics: Academic Studies of Love and Friendship with Robots, and Multimodal Technologies and Interaction. He is/was Associate Editor of Advances in Human Computer Interaction, International Journal of Virtual Reality, Virtual Reality, and The Journal of Ambient Intelligence and Humanized Computing (AIHC). He is on the Editorial Board of International Journal of Arts and Technology (IJART), Journal of Recent Patents on Computer Science, The Open Electrical and Electronic Engineering Journal, International Journal of Entertainment Technology and Management (IJEntTM), The Journal of Virtual Reality and Broadcasting, and Interacting with Computers Adrian David Cheok, who was born and raised in Adelaide, Australia, graduated from the University of Adelaide with a Bachelor of Engineering (Electrical and Electronic) with First Class Honours in 1992 and an Engineering Ph.D in 1998.