‘She’ll never make it’ is something many ambitious, driven and entrepreneurial young women hear, especially if they want to do something totally different. And Masoom Minawala was no exception. Ridiculed and derided, Masoom decided to prove everyone wrong. Today she’s one of the top influencer-creators in India and companies line up to get her to endorse their products. Because when Masoom says ‘buy’, her 1.4 million followers trust her and her judgement.

This is the story of how Masoom, despite multiple setbacks and failures, scaled it to the top – and how you can too. Brutally honest, this book is packed with Masoom’s secrets on how to build a new-age business and survive in a dynamic world. From how to network if you’re a shy person to the truth behind work-life balance, this book tells it like it is.

An indispensable book for the Indian woman who wants to prove everyone wrong.

�ber die Autorin bzw. den Autor

Masoom Minawala is one of India’s first and most successful influencer-creators, with 1.4 million devoted followers. An entrepreneur and investor, she has been on Forbes Asia’s 30 Under 30 list, GQ’s Most Influential Young Indians, HSBC’s list of leading female entrepreneurs worldwide, as well as CNN’s 20 Under 40 list.

Aditi Shah Bhimjyani graduated from the University of Southern California, Los Angeles, with a degree in Communication and Journalism. She is a freelance writer whose work has appeared in several publications. She is the co-author of Kareena Kapoor Khan’s Pregnancy Bible. She lives in Mumbai with her family.

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