May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.31. Bestandsnummer des Verk�ufers G0787996912I4N00

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel: Museum Marketing and Strategy: Designing ...

Verlag: Jossey-Bass

Erscheinungsdatum: 2008

Einband: Hardcover

Zustand: Very Good

Zustand des Schutzumschlags: No Jacket

Auflage: 2. Auflage

�ber diesen Titel

Inhaltsangabe:

Book by Kotler Neil G Kotler Philip Kotler Wendy I

Rese�a del editor:

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

ThriftBooks is a fully independent seller of used books, having sold more than 160 million used and new books since we started in 2003. Each quality used book is sorted, graded, shelved and shipped by hand by our team of dedicated employees in our seven warehouses across the US. We have the best selection of books, in the right condition and format, at everyday low prices. We also have a dedicated, US-based Customer Service team, ranked in the top three by Newsweek for Best Customer Service in 2018 and 2019, so you can shop with confidence. We support and invest in our employees, appreciate and value our customers, and truly believe in the power of the written word to educate, energize, and engage readers of all ages and interests.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Thrift Books Global LLC
18300 Cascade Ave S, Seattle, WA, 98188, U.S.A.

Gesch�ftsbedingungen:

We guarantee each book that we send you. If you have any problems, please contact
our dedicated customer service department. They will do everything possible to
ensure you are happy with your order.

Versandinformationen:

All domestic Standard and Expedited shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.

2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.

International shipments are tendered to the local postal service in the destination country for final delivery – we do not use courier services for international deliveries.

Zahlungsarten
akzeptiert von diesem Verk�ufer

Zu Kaufgesuchen hinzuf�gen

Verwandte Artikel zu Museum Marketing and Strategy: Designing Missions,...

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Kotler, Neil G.; Kotler, Philip; Kotler, Wendy I.

Gebraucht - Hardcover

Unternehmensdaten des Verk�ufers