Moving to Outcomes: Why Partnerships Are the Future of Marketing

Robert Glazer (Ce

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Sprache: Englisch

Verlag: Sourcebooks, 2022

1728261724 / 9781728261720

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Artikelbeschreibung des Verkäufers

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.…

Bestandsnummer des Verkäufers 00051134440

Titel
Moving to Outcomes: Why Partnerships Are the Future of Marketing
Autor
Robert Glazer (Ce
Verlag
Sourcebooks
Erscheinungsjahr
2022
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1728261724
ISBN-13
9781728261720

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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