Now available in paperback, this book provides a comprehensive account of survey sampling theory and methodology suitable for students and researchers across a variety of disciplines. It shows how statistical modeling is a vital component of the sampling process and in the choice of estimation technique. The first textbook that systematically extends traditional sampling theory with the aid of a modern model assisted outlook. Covers classical topics as well as areas where significant new developments have taken place.

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"I would recommend that this book be in the office of every survey methodologist."
(Journal of Official Statistics)

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