Misbehaving: The Making of Behavioural Economics

Richard H. Thaler

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Sprache: Englisch

Verlag: Penguin Books Ltd, United Kingdom, London, 2016

0241951224 / 9780241951224

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RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Titel
Misbehaving: The Making of Behavioural Economics
Autor
Richard H. Thaler
Verlag
Penguin Books Ltd, United Kingdom, London
Veröffentlichungsjahr
2016
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0241951224
ISBN-13
9780241951224
Artikelgewicht
318 Gramm
Abmessungen
129.0 x 197.0

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