Brains are like fingerprints - they are unique. Each of us possesses a neurological topography that is wholly our own. We now have the technology to catch a glimpse of that inner landscape, exploring our individual minds. Science and technology today are no longer limited to telling us how the mind works. They also have something to say about how your mind works. Imagine what we will be able to learn as we work towards learning to interpret the brain's activity - to literally 'read the mind'.

�ber die Autorin bzw. den Autor

Steven Johnson was Editor and founder of Feed, a pioneering web publication. He is currently a columnist on the Observer Magazine, and the author of Emergence (Penguin 2002)

Praise for Emergence:

'Exhilarating' J.G.Ballard, The Daily Telegraph
'Mind-expanding, intelligent, witty and thought-provoking' Guardian
'A dizzying, dazzling romp through fields as disparate as urban planning, computer-game design, neurology and control theory.' Economist

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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