Inside the Mind of the Shopper: The Science of Retailing

Herb Sorensen

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Sprache: Englisch

Verlag: Pearson Education (US), 2009

0137126859 / 9780137126859

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Artikelbeschreibung des Verkäufers

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the quick trip shopper; make the most of all three moments of truth; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part I, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. …

Bestandsnummer des Verkäufers 00100644708

Titel
Inside the Mind of the Shopper: The Science of Retailing
Autor
Herb Sorensen
Verlag
Pearson Education (US)
Erscheinungsjahr
2009
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0137126859
ISBN-13
9780137126859

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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