Microsoft Secrets: How The World's Most Powerful Software Company Creates Technology, Shapes Markets, And Manages People

Michael A. Cusumano

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Sprache: Englisch

Verlag: Free Press, 1995

0028740483 / 9780028740485

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Artikelbeschreibung des Verkäufers

Today, Microsoft commands the high ground of the infomation superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? For the first time, drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. From this inside report based on forty in-depth interviews by authors who had access to confidential documents and project data, Cusumano and Selby identify seven complementary strategies that characterize exactly how Microsoft competes and operates. Bill Gates' 'Brain Trust' of talented employees and exceptional management, 'bang for the buck' competitive strategies, and clear oranizational goals produce an orientation toward self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. To demonstrate how Microsoft puts these strategies into action, the authors define a further set of principles to reveal a style of leadership, organization, competition and product development which is both consistent with the company's loosely structured 'programmer' culture and remarkably effective for mass-market production of software. Focusing specifically on the unique 'synch-and-stabilize' approach to product development, they show how this vital capability enables Microsoft not only to build an increasing variety of complex features and end-products for fast-paced markets with short life cycles, but also to shape evolving mass markets and foster organizational learning. They examine how the flexibility of this process allows the company to 'scale up' for larger and more complex projects -- a key asset that Microsoft must continue to cultivate in order to maintain its position as industry leader. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry and stay there. Managers in many different industries, especially those concerned with rapidly evolving complex product features and high technical standards, will discover hundreds of invaluable lessons in this superbly readable book.…

Bestandsnummer des Verkäufers 9780028740485

Titel
Microsoft Secrets: How The World's Most Powerful Software Company Creates Technology, Shapes Markets, And Manages People
Autor
Michael A. Cusumano
Verlag
Free Press
Erscheinungsjahr
1995
Zustand
Collectible-Like New
Einband
Hardcover
Sprache
Englisch
ISBN-10
0028740483
ISBN-13
9780028740485

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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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