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CRM or customer relationship management is the process a company takes to track and organize its contacts with its current customer base and prospective customers. CRM software is used to support these processes-- information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing. Microsoft Dynamic CRM is a customer relationship management program developed by Microsoft. Dynamics CRM is the fastest growing product at Microsoft, averaging 100% year-over-year growth. That means every year there are thousands more end users and while Dynamics CRM is by far the easiest CRM application to use, these end users could benefit from a reference that shows them how to get more value out of their CRM application. Dynamics CRM provides very robust tools for implementing business process automation, better business information organization, and very powerful reporting capabilities. Introduction. Part I: Laying a Solid Foundation. Familiarizing Yourself with CRM. Taking a Tour of Dynamics CRM. Part II: Installing Dynamics CRM. Architecting Your CRM System. Installing Other Components for Dynamics CRM. Part III: Administering Dynamics CRM. Post-Installation System Settings. Managing Users in Dynamics CRM. Using the Deployment Manager. Managing Data. Maintaining, Optimizing, and Troubleshooting Dynamics CRM. Part IV: Using Microsoft Dynamics CRM. Getting to Know the CRM Application. Using Dynamics CRM for Outlook. Using the Sales Functions. Using the Marketing Functions. Using the Service Functions. Part V: Customizing Dynamics CRM Through the User Interface. Realizing the Benefits of Office and SharePoint Integration. Tailoring CRM to Your Organization. Working with CRM Entities. Automating Your Organization with Processes. Part VI: Customizing Dynamics CRM with Custom Code. Understanding the Other Customization Options. Understanding the Development Options. Working with Client-Side Customizations. Working with Server-Side Customizations. Part VII: Visualizing Your Dynamics CRM Data with Charts, Reports, and Dashboards. Using the Built-in Reporting Tools. Working with Visualizations: Charts and Dashboards. Custom Reporting for Dynamics CRM. Part VIII: Extending and Integrating Dynamics CRM. Connecting to Other Systems: Migration and Integration with Dynamics CRM. XRM: Going Beyond Traditional CRM. Part IX: Appendixes. Appendix A: Advanced Integration with SharePoint 2010. Appendix B: Accessing and Using Online Resources. Index. Printed Pages: 816. Buchnummer des Verkäufers 61698
Titel: Microsoft Dynamics CRM 2011 Administration: ...
Verlag: Wiley India Pvt. Ltd
Buchbeschreibung Wiley John & Sons Feb 2011, 2011. Taschenbuch. Buchzustand: Neu. 240x192x50 mm. Neuware - An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! 816 pp. Englisch. Artikel-Nr. 9780470568149