Small and medium-sized enterprises (SMEs) face unique challenges and opportunities in achieving sustainability goals. Through actionable strategies for leveraging the metaverse, though, it becomes possible to build sustainable business models through metaverse-powered product development, enhanced customer engagement, optimized supply chains, and blockchain-based solutions. The impact of metaverse initiatives implemented in SMEs on sustainability is informative for future trends and policy recommendations. Metaverse and Sustainable Business Models in SMEs explores the transformative potential of the metaverse for SMEs seeking sustainable growth by bridging the gap between emerging technology and environmental responsibility, providing practical guidance for SMEs to harness the metaverse's immersive and interactive nature. Ultimately, this book empowers SMEs to become leaders in the metaverse economy while contributing to a more sustainable future. Covering topics such as brand accessibility, service dynamics, and carbon neutrality, this book is an excellent resource for business leaders, policymakers, computer scientists, professionals, scholars, researchers, academicians, and more.

�ber die Autorinnen und Autoren

Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in marketing related fields in different impact factor journals at national and international level.

Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellence.

Muhammad Ussama Majeed is a researcher, trainer, and marketer with expertise in Digital and Contemporary Marketing management. I am working as Lecturer and Program coordinator of BBA & MBA programs in the department of management sciences, National University of Modern Languages (NUML), Lahore Campus. I have a Mphil degree in marketing and a having diverse set of experiences that span different academic institutions, organizations, and industries. As a lecturer, I teach marketing courses to undergraduate and graduate students at different universities across Pakistan.

Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received PhD in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

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