The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution

Joel Bines

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Sprache: Englisch

Verlag: McGraw-Hill Education, 2022

1264274637 / 9781264274635

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Artikelbeschreibung des Verkäufers

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today?s Metail economyArmed with computers, tablets, smartphones, and social media, today?s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.From Joel Bines, one of today?s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace:CurationCustomizationCategory ExpertiseCostConvenienceCommunityBines explains why you shouldn?t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers?and focus your efforts accordingly.Whether you?re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer?and this groundbreaking book will show you how.…

Bestandsnummer des Verkäufers 00088043224

Titel
The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
Autor
Joel Bines
Verlag
McGraw-Hill Education
Erscheinungsjahr
2022
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1264274637
ISBN-13
9781264274635

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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