Don't Mess with the Logo: The straight talking bible of branding (Financial Times Series)

Andy Milligan

20 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pearson Education Limited, United Kingdom, Harlow, 2009

0273714201 / 9780273714200

  • Softcover
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"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isnt and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didnt mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Bestandsnummer des Verkäufers GOR004417895

Titel
Don't Mess with the Logo: The straight talking bible of branding (Financial Times Series)
Autor
Andy Milligan
Verlag
Pearson Education Limited, United Kingdom, Harlow
Veröffentlichungsjahr
2009
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0273714201
ISBN-13
9780273714200
Artikelgewicht
422 Gramm
Abmessungen
138.0 x 216.0

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