Membership Marketing in the Digital Age: A Handbook for Museums and Libraries
Rich, Patricia; Hines, Dana S.; Siemer, Rosie
ISBN 10: 1442259817 ISBN 13: 9781442259812
Verlag: Rowman & Littlefield Publishers, 2015
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Paperback
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Beschreibung
Beschreibung:
Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1442259817I3N10
Inhaltsangabe:
Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.
Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:
Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Über die Autorinnen und Autoren:
Patricia Rich is a founder of EMD Consulting Group and has consulted throughout the country and overseas on fundraising, membership, planning, search, and nonprofit management issues for all types of organizations. She has been the president/CEO of the Arts and Education Council of Greater St. Louis and the director of planning and development at the Missouri Botanical Garden, being responsible for all phases of fundraising, membership and strategic planning, which she currently teaches at the University of Missouri-St. Louis.
Dana S. Hines is the President and CEO of Membership Consultants, Inc. Dana founded Membership Consultants in 1987 and has served over 500 membership organizations nationally, providing Membership Audits and Strategic Plans, direct mail and multi-channel campaigns to acquire, renew, upgrade and convert members to donors. Dana and Membership Consultants have been leaders in the membership arena, serving clients such as the National Baseball Hall of Fame, Museum of Science Boston, Desert Botanical Garden, Phoenix Zoo, History Colorado and Forest Park Forever. Dana served as a membership manager for the Missouri Botanical Garden prior to her membership consulting career.
Rosie Siemer is an expert in museum audience development and membership strategy. Although her expertise is rooted in more than a decade of research, education, and field experience, she possesses a unique understanding of what makes museum geeks tick because she is a museum geek-she has visited more than 90 museums in 12 countries. Rosie co-authored a comprehensive membership resource, Membership Marketing in the Digital Age and has served on a number of boards for professional, cultural and community organizations.
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Bibliografische Details
Titel: Membership Marketing in the Digital Age: A ...
Verlag: Rowman & Littlefield Publishers
Erscheinungsdatum: 2015
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket