An introduction to media studies for undergraduate students of communication and media covering the main areas of the subject. In this edition, new and fashionable areas of media studies, such as pop music, are covered and there are new case studies and illustrative material.

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This lively and comprehensive book deals with the central topics in current media studies. Packed with helpful examples, it explains key concepts and relates them to actual media material, ranging from comics and pop music to television and film. It explains how media institutions work, how to analyze the texts they produce, and how they are received by their audiences. Students will find here a wealth of up-to-date factual information but are also encouraged to question the significance of what they learn. Fully updated throughout, this new edition includes expanded coverage of cultural studies and a revised chapter on methods of study.

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