This analysis covers the concepts of MediaPolis, MediaEgo and evolution of the political communication paradigm. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of the forecast transformations they initiate. Thus, the research focused on public, political, meta-political and media discourses.
Agnieszka Walecka-Rynduch is doctor of social communication and media studies. She is a member of the Polish Communication Association, and the Ethical Commission at the Polish Academy of Arts and Sciences. She also supervises the Team for Research into New Media and Journalism at the Centre of Research into Media. Her scientific interests include political communication, today’s media, public relations, and political marketing.