Media Planning
Sissors, Jack Z., Goodrich, William B.
ISBN 10: 0844235024 ISBN 13: 9780844235028
Verlag: McGraw-Hill Education, 1997
Gebraucht
Softcover
Verkäufer
Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP105159131
Inhaltsangabe:
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
Über die Autorin bzw. den Autor: In Jack Z. Sissors' thirty-plus years of teaching media planning strategy at Northwestern University, he created and edited The Journal of Media Planning and directed many influential media symposia. Previous to joining Northwestern, he worked for Leo Burnett and other advertising agencies.
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Bibliografische Details
Titel: Media Planning
Verlag: McGraw-Hill Education
Erscheinungsdatum: 1997
Einband: Softcover
Zustand: Good
Auflage: 5 Edition.