Measuring Marketing: 110+ Key Metrics Every Marketer Needs

John A. Davis

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Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2013

111815374X / 9781118153741

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Artikelbeschreibung des Verkäufers

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accuratelyMeasuring marketing success is difficult, but this book shows what and when to assessDesigned to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Bestandsnummer des Verkäufers GOR006208524

Titel
Measuring Marketing: 110+ Key Metrics Every Marketer Needs
Autor
John A. Davis
Verlag
John Wiley & Sons Inc, United States, New York
Erscheinungsjahr
2013
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
111815374X
ISBN-13
9781118153741
Auflage
2. Auflage
Artikelgewicht
640 Gramm
Abmessungen
182.0 x 255.0

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