F. W. McNess' Cook Book [American & Foreign Recipes] [1935]. Dieser Artikel ist nicht verfügbar.F. W. McNess' Cook Book [American & Foreign Recipes] [1935]

A vibrant Depression-era promotional cookbook featuring a global selection of recipes paired with bold commercial graphics and Streamline Moderne packaging design. [1935] While the front cover presents a traditional domestic scene, the internal advertisements and rear cover showcase the transition into high-contrast, geometric marketing. This booklet stands out for its 'Foreign Recipes With Translations', offering dishes from Argentina to Switzerland printed in both their native languages and English-a sophisticated touch for a mid-western household brand of the period. KEY FEATURES +++ Visuals: Full-color illustrated wrappers; the front cover depicts a family enjoying "Champion" flavoring extracts, while the rear features towering bottles of Nectar Syrups in neon-bright purples and oranges. +++ Global Scope: Features recipes from 15 countries including China, Russia, Norway, and Hungary, often presented in bilingual format. +++ Advertising Content: Extensive internal promotion for McNess Sanitary Sealed Home Remedies, "Clean-Sweep" Fibre Brooms, and Toilet Articles. +++ Physical Hallmark: Includes the original manufacturer's hole punched in the upper left corner for string-tie kitchen hanging. Octavo, 9 inches tall; 64 pages. 1-64 pages [Complete]. CONDITION: Very Good. +++ THE BINDING: Stapled illustrated wraps are tight and square. Shows moderate shelf handling wear and minor rubbing to the extremities consistent with kitchen use. +++ THE TEXT: Clean and unmarked. Light, even age-toning throughout. The color printing on the covers remains remarkably vivid. HISTORICAL SIGNIFICANCE - Founded in 1908, the Furst-McNess Company built its empire on the 'McNess Man'-a traveling salesman who brought extracts, medicines, and household goods directly to rural doorsteps. This 1935 cookbook was a key marketing tool, designed to stay in the kitchen for years. The inclusion of an 'Oklahoma Champion Cake Baker' testimonial from Mrs. Mayme J. Haines on page 55 illustrates the company's reliance on grassroots Champion branding. By pairing traditional American staples with translated foreign recipes, McNess successfully positioned their extracts as the essential ingredient for the modern, worldly housewife. It is a vital specimen of 1930s commercial graphic design and social history. SUBJECTS: Culinary History, Advertising, Graphic Design, 1930s Americana, Furst-McNess Company, Freeport Illinois, Cookbook, Ephemera, Advertising Booklet.…