Maximize Business Profits Through E-Partnerships. Dieser Artikel ist nicht verfügbar.Maximize Business Profits Through E-Partnerships

The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.

Fang Zhao is currently a lecturer at School of Management, Business Faculty, RMIT University, Melbourne, Australia. She is also Senior Supervisor of Doctor of Business Administration (DBA) & MBA. She has published internationally over 30 refereed research works mostly in the areas of innovation and entrepreneurship; e-business management; performance measurement; and higher education management.