Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (paperback)

Leonard M Lodish

32 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pearson Education (US), 2009

013702133X / 9780137021338

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Softcover

Zustand: Gebraucht - Befriedigend

EUR 11,16

 Versand gratis 
Versand innerhalb von USA

Anzahl: 1 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors? decades of research and consulting, their cutting-edge work in   Wharton?s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500?s fastest-growing companies. Whether you?re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You?ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come.   Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation   Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion?and even hiring   Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users   Generate, screen, and develop better product ideas Engage combat on the right battlefields   Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.   Are your marketing investments doing all that? If not, get Marketing That Works?and read it today.   Includes online access to state-of-the-art marketing allocation software.…

Bestandsnummer des Verkäufers 00105393940

Titel
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (paperback)
Autor
Leonard M Lodish
Verlag
Pearson Education (US)
Erscheinungsjahr
2009
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
013702133X
ISBN-13
9780137021338

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,76
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

SBYB, Inc.

900 Knell Rd
Montgomery, IL USA 60538