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Marketing Today

Oliver, Gordon

ISBN 10: 0135578698 / ISBN 13: 9780135578698
Verlag: Prentice Hall International, 1986
Gebraucht Softcover
Verkäufer Eastleach Books (Newbury, BER, Vereinigtes Königreich)

AbeBooks Verkäufer seit 4. Oktober 1999

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Preis: EUR 7,44 Währung umrechnen
Versand: EUR 5,55 Von Vereinigtes Königreich nach USA Versandziele, Kosten & Dauer
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Beschreibung

Large format paperback, VG. xvi+425pp, text figs & tables, index, a good reading copy, text unmarked. Good text book on marketing , with many examples drawn from real life. 720 grams. Buchnummer des Verkäufers 10494

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Bibliografische Details

Titel: Marketing Today

Verlag: Prentice Hall International

Erscheinungsdatum: 1986

Einband: Soft cover

Auflage: 2nd edition..

Über diesen Titel

Inhaltsangabe:

It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

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Eastleach Books are based at Private Premises, in the Market Town of Newbury. Originally in the Cotswolds, we have relocated to be able to stock more books. We have no specific specialities and stock items ranging from a few £'s to several thousand. We are not a shop!! MAIL ORDER ONLY!! New stock arriving all the time. Books purchased. Have a nice day & Happy Reading.

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Eastleach Books - Dan Unwin, 3 Preston Place, Newbury, RG14 2SE, united Kindgdom. tel +44 (0)1635 48444. eastleach@btconnect.com

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