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The primary objective of establishing Regional Rural Banks (RRBs) was providing banking services in the rural areas of the country- particularly those sections of rural society where commercial banking facilities had not reached. The RRBs have become an integral part of the rural banking system of the country. Though they started playing a commendable role in providing credit and banking services to the rural areas, still there is a need to reorient a qualitative and quantitative change in their structure, philosophy, planning operations within the domain of marketing orientation relevant to local rural conditions. The present study was taken up to evolve a suitable and effective strategy for marketing orientation in RRBs. This study has been divided into eleven chapters. Students, researchers and policy planners in the field will find the results of this study of utmost use. Printed Pages: 354. Buchnummer des Verkäufers 31494
Titel: Marketing Strategy for Indian Rural Banks in...
Verlag: Anmol Publications Pvt. Ltd.
Buchbeschreibung Motilal Books UK Dez 2005, 2005. Buch. Buchzustand: Neu. 227x149x29 mm. Neuware - Englisch. Artikel-Nr. 9788126111916