Marketing Strategy : A Decision Focused Approach
Mullins, John, Walker, Orville C., Boyd, Harper W., Jr.
ISBN 10: 0072961902 ISBN 13: 9780072961904
Verlag: McGraw-Hill Higher Education, 2005
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 3. August 2006
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Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 4319563-6
Inhaltsangabe:
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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Bibliografische Details
Titel: Marketing Strategy : A Decision Focused ...
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2005
Einband: Softcover
Zustand: Very Good
Auflage: 5th.