Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verk�ufers GRP64461343

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Bibliografische Details

Titel: Marketing Strategy and Competitive ...

Verlag: Pearson Education, Limited

Erscheinungsdatum: 2007

Einband: Softcover

Zustand: Good

Auflage: 4 Edition.

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Inhaltsangabe:

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Rese�a del editor:

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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