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Bibliografische Details

Titel: Marketing Strategy and Competitive ...

Verlag: Financial Times/ Prentice Hall

Erscheinungsdatum: 2007

Einband: Paperback

Zustand: Used; Very Good

Auflage: 4. Auflage

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Inhaltsangabe:

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Rese�a del editor:

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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