Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine.

Bestandsnummer des Verk�ufers CHL10468429

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Bibliografische Details

Titel: Marketing Straight to the Heart: From Product to Positioning to Advertising - How Smart Companies Use the Power of Emotion to Win Loyal Customers
Verlag: Amacom
Erscheinungsjahr: 1997
Sprache: Englisch
ISBN-10: 0814403557
ISBN-13: 9780814403556
Einband: hardcover
Zustand: Used; Very Good

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Inhaltsangabe

An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.

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Reuseabook is an established second hand book seller. An ethical and environmentally conscious business, we look forward to providing you with a good read. Reuseabook is committed to providing each customer with the highest standard of customer service.

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Unit A Mill Place 2, 90 Bristol Road, Gloucester, GL1 5SQ, United Kingdom

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