This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780582081819.

Bestandsnummer des Verk�ufers 8605777

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Bibliografische Details

Titel

Marketing the Secondary School: Issues in School Management

Verlag

Pearson Education Limited

Erscheinungsjahr

1991

Sprache

Englisch

ISBN-10

0582081815

ISBN-13

9780582081819

Einband

Softcover

Zustand

Fair

Verk�uferkataloge

Education

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Inhaltsangabe

The 1988 Education Reform Act made schools review their management approaches and strategies in a number of areas. One of these is the way in which the school establishes an effective relationship with its clients - parents, pupils and the wider community who have an involvement or interest in the school. This changing relationship with the external world has engendered considerable interest in marketing as both a concept and a process that can be applied to schools. This book provides a basis for establishing a management perspective on marketing a school. It demonstrates that marketing should be a serious ongoing activity for schools and one that is central to their management activity, and shows how a long term marketing plan can be initiated, developed and established.

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