Marketing Research: An Applied Orientation

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Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 4.25. Bestandsnummer des Verkäufers G0136085431I5N00

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Reseña del editor: For undergraduate and graduate marketing research courses. A unique applied and managerial orientation to understanding market research. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition builds upon the success of the previous editions, making the text even more current, contemporary, illustrative, and sensitive to user needs.