Marketing Research : An Applied Orientation: Global Edition. Dieser Artikel ist nicht verfügbar.
SPSS, Spss, Malhotra, Naresh K.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2009
- Softcover
- Gebraucht
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
Verkäufer:in bei ZVAB seit 13. Oktober 2008
Zustand: Gebraucht - Befriedigend
EUR 6,81
Artikelbeschreibung des Verkäufers
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers GRP101938365
- Titel
- Marketing Research : An Applied Orientation: Global Edition
- Autor
- SPSS, Spss, Malhotra, Naresh K.
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 2009
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0136094236
- ISBN-13
- 9780136094234
- Artikelgewicht
- 4,277 Pfund
- Abmessungen
- N/A
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.
For undergraduate and graduate marketing research courses.
Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.