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The field of marketing is undergoing a huge transformation with the concepts gaining seamless application and integration. Gone are the days when Marketing is perceived to be ?sales? of just ?advertising? A professional service is one such fascinating area for which marketing can be applied. It is imperative that professional services firms need to think about how to grow their revenues and manage their clients for creating ongoing business. It is largely important for a professional services firm to understand how ?Perceptions? of quality differ from a professional to a customer/client. Various dimensions of services like ?differences in perception of srvice quality? and how ?moments of truth? can be created to the clients are researched and well explained. Many of the concepts of marketing and processes which are aptly relevant for services are researched and validated through this book which will prove helpful to the professional services industry. As competitive landscape keeps dynamically changing each year in the macro-environmental setup of India and professional services continue to stay under the scan of legal regulation, it is increasingly important to market professional services. Printed Pages: 298. Buchnummer des Verkäufers 62640
Inhaltsangabe: The field of marketing is undergoing a huge transformation with the concepts gaining seamless application and integration. Gone are the days when Marketing is perceived to be sales or just "advertising ".A professional service is one such fascinating area for which marketing can be applied. It is imperative that professional services firms need to think about how to grow their revenues and manage their clients for creating ongoing business. It is largely important for a professional services firm to understand how "Perceptions" of quality differ from a professional to a customer/client. Various dimensions of services like "differences in perception of service quality" and how moments of truth" can be created to the clients.
Titel: Marketing Professional Services
Verlag: Akansha Publishing House
Buchbeschreibung Logic Arts, 2005. Einband mit geringfügigen Gebrauchsspuren, insgesamt SEHR GUTER Zustand! 258 Seiten, viele Abbildungen Englisch 470g Gr. 8° (22,5-25 cm), Taschenbuch. Artikel-Nr. 100376
Buchbeschreibung Prentice Hall. Hardcover. Buchzustand: Fine. 0135576202 Fine in fine dust jacket. Later printing. * Quality, Value, Experience. Media Shipped in New Boxes. Artikel-Nr. NT764DM0079
Buchbeschreibung Kogan Page Apr 2015, 2015. Taschenbuch. Buchzustand: Neu. Neuware - The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development & Communications, Allen & Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker & McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker & McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service & Insight, Bird & Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D'aish, Business Relationship Director, MacRoberts LLP Dan O'Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White & Case LLP Amy Kingdon, Marketing & Communications Director, UK & Europe, Atkins Eleanor Campion, Communications Executive, UK & Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh 262 pp. Englisch. Artikel-Nr. 9780749473464