Marketing Plus: A Positive Approach to Total Management

David Joseph; Tony Mcburnie;

ISBN 10: 0434909084 / ISBN 13: 9780434909087
Verlag: Butterworth-Heinemann, 1989
Gebraucht Hardback in Dust Wrapper.
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CYBER BLACK JANUARY SALE! PRICE DISPLAYED INCLUDES 25% OFF! This book is not an academic treatise. It is a practical collection of 'essays' that aims to examine marketing philosophy, to explain marketing in simple language, and to provide guidelines and applications pertinent to a wide cross-section of businesses. Much of the content is based on published articles, broadcasts, lectures and seminar notes prepared by the authors over the past decade. Additionally, international management experience, extensive project work, research and consulting for a va For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the bucolic paradise of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper and I get to work harder for less money! Condition :: Very Good - in Very Good DJ. A little scuffing to the lower panel of the DJ with some wear to the top edge of same. Buchnummer des Verkäufers 135554


Bibliografische Details

Titel: Marketing Plus: A Positive Approach to Total...

Verlag: Butterworth-Heinemann

Erscheinungsdatum: 1989

Einband: Hardback in Dust Wrapper.

Zustand des Schutzumschlags: Dust Jacket Included

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