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Marketing Plus: A Positive Approach to Total Management

David Joseph; Tony Mcburnie;

ISBN 10: 0434909084 / ISBN 13: 9780434909087
Verlag: Butterworth-Heinemann, 1989
Gebraucht Hardcover
Verkäufer BookLovers of Bath (Peasedown St. John, BATH, Vereinigtes Königreich)

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This book is not an academic treatise. It is a practical collection of 'essays' that aims to examine marketing philosophy, to explain marketing in simple language, and to provide guidelines and applications pertinent to a wide cross-section of businesses. Much of the content is based on published articles, broadcasts, lectures and seminar notes prepared by the authors over the past decade. Additionally, international management experience, extensive project work, research and consulting for a variety of companies and organisations have provided a platform from which many of the guidelines have been drawn. 139pp. Size: 4to Crown (9¾" x 7½") For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Very Good - in Very Good DJ. A little scuffing to the lower panel of the DJ with some wear to the top edge of same. Buchnummer des Verkäufers 135554

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Bibliografische Details

Titel: Marketing Plus: A Positive Approach to Total...

Verlag: Butterworth-Heinemann

Erscheinungsdatum: 1989

Einband: Hardback in Dust Wrapper.

Zustand des Schutzumschlags: Dust Jacket Included

Über diesen Titel


This volume has been designed to provide marketing guidelines for business people, whether they are business students, managers, marketing professionals or others who require some understanding of marketing principles and practice. The book is a practical collection of essays, the majority of which have been based on published articles, broadcasts, lectures and seminars prepared by the author over the past decade. The text aims to examine the marketing philosophy in simple terms, and to provide guidelines and applications pertinent to a wide variety of businesses. Extensive project work, research and international management experience, collected from a variety of companies and organizations, have provided a platform from which many of the guidelines have been drawn.

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BookLovers of Bath is based in the rural idyll of Peasedown St. John in Somerset (God's Own Country) in the south west of England and actually very nearly in Bath. After 20 years of being “internet only” I have now opened a shop, Fact or Fable, in the premises of our now-closed Post Office. With over 20,000 books in stock and another 5,000 or so in the shop I run an old-fashioned book business with every book listed, graded, picked, packed and posted by my own fair hand… abetted by my Jack Russells who are really, not, helpful.

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As a distance seller based in England, I am required to abide by the terms of the ¿Distance Selling Act¿, details of which are freely available. This ensures that you have the highest degree of protection when purchasing from me. Alongside that, I prefer to treat my customers in the manner that I expect to be treated; my guarantee is complete satisfaction or your money back¿ I aim to please, not just for the one book sale but to ensure that should you require another book, another time that my n...

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The book price includes 2nd class shipping by Royal Mail (up to 1Kg.) within the United Kingdom. Shipping (all by air, 3-5 days or 7-20 days) rates outside of the UK are reduced accordingly to reflect this. Insurance and expedited shipping is available ¿ please use the ¿ask the bookseller a question¿ button for details.

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