Marketing Moves: A New Approach to Profits, Growth, and Renewal
Philip Kotler/ Dipak C. Jain/ Suvit Maesincee
ISBN 10: 1578516005 ISBN 13: 9781578516001
Verlag: Harvard Business School Pr, 2002
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193 pages. 9.50x5.75x1.00 inches. In Stock. Bestandsnummer des Verkäufers 1578516005
Inhaltsangabe:
Forget the tired argument about "old" versus "new" economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.
Über die Autorin bzw. den Autor: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.
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Titel: Marketing Moves: A New Approach to Profits, ...
Verlag: Harvard Business School Pr
Erscheinungsdatum: 2002
Einband: Hardcover
Zustand: Brand New
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002255607
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2002
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781578516001. Artikel-Nr. 6052354
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Marketing Moves
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Zustand: Como nuevo. : En 'Marketing Moves', Philip Kotler, Dipak Jain y Suvit Maesincee exploran cómo la globalización, Internet y la hipercompetición están transformando los mercados. Argumentan que el marketing debe evolucionar para priorizar la creación de valor para el cliente y adaptarse a un entorno donde los clientes son escasos. El libro presenta el concepto de 'marketing holístico', que integra el marketing tradicional con las capacidades digitales para construir relaciones a largo plazo con los stakeholders. Este enfoque permite a las empresas identificar nuevas oportunidades de valor, crear ofertas personalizadas y operar con alta calidad y velocidad, construyendo una plataforma de marketing completa para un mundo centrado en el cliente. EAN: 9781578516001 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Moves Autor: Philip Kotler| Dipak C. Jain| Suvit Maesincee Editorial: Harvard Business Review Press Idioma: en Páginas: 193 Formato: tapa dura. Artikel-Nr. Happ-2024-05-30-6160f93f
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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ISBN 10: 1578516005
ISBN 13: 9781578516001
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Hardcover. Zustand: Very Good. Marketing Moves: A New Approach to Profits, Growth, and Renewal This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781578516001
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9781578516001
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Verlag:
Harvard Business Review Press, 2001
ISBN 10: 1578516005
ISBN 13: 9781578516001
Gebraucht
Hardcover
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Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 38584777-75
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