Titel: Marketing Management: Text and Cases (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Verlag: Richard d Irwin
Erscheinungsjahr: 1993
Sprache: Englisch
ISBN-10: 0256109559
ISBN-13: 9780256109559
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 3,75�Pfund

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Inhaltsangabe

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.

Rese�a del editor

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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