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This new edition of the well known text book on Marketing Management offers comprehensive coverage in the Indian context. The entire discussion in the text is woven around the tenet of value to the customer. With thoroughly recast chapters and endowed with an innovative approach, layout, and features, this is a fresh and valuable text book on the subject. Printed Pages: 840. Buchnummer des Verkäufers 71464
Inhaltsangabe: Brand New
Titel: Marketing Management: A Strategic Decision (...
Verlag: Tata McGraw Hill Education
Buchbeschreibung Mcgraw-Hill Education Ltd Nov 2012, 2012. Taschenbuch. Zustand: Neu. Neuware - The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. 551 pp. Englisch. Artikel-Nr. 9780071326377