Marketing Management: A Strategic Decision (Making Approach)

Namakumari,Ramaswamy

Verlag: Tata McGraw Hill Education, 2013
ISBN 10: 1259026418 / ISBN 13: 9781259026416
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This new edition of the well known text book on Marketing Management offers comprehensive coverage in the Indian context. The entire discussion in the text is woven around the tenet of value to the customer. With thoroughly recast chapters and endowed with an innovative approach, layout, and features, this is a fresh and valuable text book on the subject. Printed Pages: 840. Buchnummer des Verkäufers 71464

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Inhaltsangabe: Marketing management: a strategic decision making approach is authored by v s ramaswamy, and is recommended for managers and students seeking knowledge regarding marketing management and decision-making. This edition of the book is a collection of information about marketing decision-making, rather than giving only a description of the marketing phenomenon. Chapters have been revised to make the features and layout more presentable. Updated concepts, like green marketing, have been discussed in this book. Students can learn to apply strategic tools and decision-making frameworks, in actual businesses or corporate situations from this book. The book is replete with examples and real-life cases of decision-making from real life, ranging from big corporates to small businesses. Such examples give readers a look at the real-life applicability of the various strategies given in the book.the whole book is divided into eight parts. The first part discusses the need of recalibration in marketing and contains topics like marketing needs recalibration and fundamentals and value philosophy of marketing. The second part discusses marketing environment and covers marketing environment of india and marketing challenges. The third part discusses marketing strategies and plans and covers strategic planning at corporate level and building competitive advantage. The fourth part provides knowledge about the selection of markets by consumers and contains topics like market segmentation and targeting with value orientation. The fifth part gives information about the creation of product value management. The sixth part talks about delivering value by managing distribution. The seventh part will give you an insight into pricing and promotion by introducing topics such as pricing to capture value and customer relationship management.

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Bibliografische Details

Titel: Marketing Management: A Strategic Decision (...
Verlag: Tata McGraw Hill Education
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: New

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Verlag: Mcgraw-Hill Education Ltd Nov 2012 (2012)
ISBN 10: 0071326375 ISBN 13: 9780071326377
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Buchbeschreibung Mcgraw-Hill Education Ltd Nov 2012, 2012. Taschenbuch. Buchzustand: Neu. Neuware - The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. 551 pp. Englisch. Artikel-Nr. 9780071326377

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