Marketing Management (Second Edition)

Bholanath Dutta

Verlag: Excel Books, 2010
ISBN 10: 8174468722 / ISBN 13: 9788174468727
Neu / Softcover / Anzahl: > 20
Verkäufer BookVistas (New Delhi, DELHI, Indien)
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen

Über dieses Buch

Leider ist dieses Exemplar nicht mehr verfügbar. Hier sehen Sie die besten Ergebnisse zur Suche nach Marketing Management (Second Edition).

Beschreibung:

Marketing plays a major role in our daily lives. Each day is filled with consumer products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every rupee spent at the retail level goes to cover the marketing costs. Marketing is responsible for satisfying customers, which in turn, increases our standard of living and quality of life. This book has been specifically designed to understand the basic marketing concepts. It would help the reader to develop and implement marketing strategies and tactics for organisations in the current context. The book provides a very comprehensive coverage of various conceptual aspects and its applications concerned with marketing. It also includes special features like CRM & E-CRM, Salesmanship, Direct & Network Marketing, Green Marketing, etc. and also incorporates various latest developments in the field of marketing. The different concepts related to 4Ps of Marketing Mix have also been discussed widely in the book. It covers syllabi of all Indian universities for MBA programmes and other related management programmes. This book is also very useful for M.Com, BBM students, corporate executives and people having interest in the subject. Printed Pages: 532. Buchnummer des Verkäufers 85062

Bibliografische Details

Titel: Marketing Management (Second Edition)
Verlag: Excel Books
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: New
Auflage: 2nd edition.

Beste Suchergebnisse beim ZVAB

1.

Gilbert, David:
Verlag: Prentice Hall / Pearson Education, Harlow, (2004)
ISBN 10: 0273655116 ISBN 13: 9780273655114
Gebraucht Softcover Anzahl: 1
Anbieter
Antiquariat Christoph Wilde
(Düsseldorf, Deutschland)
Bewertung
[?]

Buchbeschreibung Prentice Hall / Pearson Education, Harlow, 2004. 4. Auflage. XIII, 457, (1) S. Ill. Orig.-Broschur. - Ca. 20 Seiten mit Textmarker-Anstreichungen. Ansonsten jedoch sehr gut erhaltenes Exemplar. - Achtung: Bei Auslandsversand bitte Portokosten erfragen (höheres Gewicht)!. Artikel-Nr. 048897

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Gebraucht kaufen
EUR 30,00
Währung umrechnen

In den Warenkorb

Versand: EUR 9,00
Von Deutschland nach USA
Versandziele, Kosten & Dauer