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Marketing plays a major role in our daily lives. Each day is filled with consumer products made available by marketers. We pay for marketing each time we buy a product. In fact, half of every rupee spent at the retail level goes to cover the marketing costs. Marketing is responsible for satisfying customers, which in turn, increases our standard of living and quality of life. This book has been specifically designed to understand the basic marketing concepts. It would help the reader to develop and implement marketing strategies and tactics for organisations in the current context. The book provides a very comprehensive coverage of various conceptual aspects and its applications concerned with marketing. It also includes special features like CRM & E-CRM, Salesmanship, Direct & Network Marketing, Green Marketing, etc. and also incorporates various latest developments in the field of marketing. The different concepts related to 4Ps of Marketing Mix have also been discussed widely in the book. It covers syllabi of all Indian universities for MBA programmes and other related management programmes. This book is also very useful for M.Com, BBM students, corporate executives and people having interest in the subject. Printed Pages: 532. Buchnummer des Verkäufers 85062
Titel: Marketing Management (Second Edition)
Verlag: Excel Books
Auflage: 2nd edition.
Buchbeschreibung Prentice Hall / Pearson Education, Harlow, 2004. 4. Auflage. XIII, 457, (1) S. Ill. Orig.-Broschur. - Ca. 20 Seiten mit Textmarker-Anstreichungen. Ansonsten jedoch sehr gut erhaltenes Exemplar. - Achtung: Bei Auslandsversand bitte Portokosten erfragen (höheres Gewicht)!. Artikel-Nr. 048897